Who we are
Supporting independent live music across California.
NIVA California supports independent live music venues, promoters, and the broader live events community across the state.
“Independent venues are essential cultural infrastructure — they create jobs, launch careers, and keep local scenes alive. NIVA California exists to protect and strengthen that ecosystem.”
What we do
Four ways we serve the community
Advocate
We push for policies that keep independent live music thriving — in Sacramento and in local communities across the state.
Connect
We link venue operators and partners together to share resources, solve shared challenges, and learn from one another.
Inform
We keep our community up to date with timely updates, practical guides, and opportunities that matter to independent venues.
Activate
When key issues arise, we mobilize members to take action — turning a coalition into a force that legislators and decision-makers hear.
Why it matters
Independent venues are essential cultural infrastructure.
They create jobs, launch careers, and keep local scenes alive. NIVA California exists to protect and strengthen that ecosystem — so the next generation of artists, workers, and music fans still have places to gather.
The State of Live Music in California →Our mission
Preserve, unite, and cultivate.
Established as a chapter of the greater National Independent Venue Association (NIVA), the mission of NIVA – CA is to preserve the ecosystem of independent venues and promoters in California by uniting, organizing, and voicing support for our industry.
Through our robust network of venues, we will utilize each other’s resources to create awareness about the issues affecting independent art & culture in our communities. NIVA – CA will continue to work towards implementing programs and services that will help cultivate a sustainable and diverse system of music industry professionals through education and work programs — making it easier for tradespeople to learn and find employment within our industry.
Read our full mission statement →Our focus areas
Where we put our energy
- Legislative and regulatory advocacy
- Industry education and best practices
- Member programs and community building
- Public awareness and coalition partnerships
Get involved
Four ways to be part of this.
Become a member
Join NIVA and support independent venues across America. Your membership funds the advocacy and programs that protect our industry.
Join NIVA →Partner with us
Collaborate on advocacy, programs, and research. We work with organizations that share our commitment to independent live music.
Get in touch →Stay in the loop
Subscribe for updates and action alerts. Be the first to know when legislation, opportunities, or urgent issues arise.
Get updates →Contact us
Have a question about membership or partnerships? Use our contact form or email us directly at [email protected].
Contact page →